Introducing Motion: a new way to manage your money

Fortune 500 companies utilize treasury teams to generate excess working capital through an effective cash management framework. Cash management tools and strategies have only been available to these large companies, until now. 

Our mission at Motion is to give you the same cash management tools utilized by these large corporations to build wealth and achieve your financial goals quickly.

What is cash management and how can it help you?

Cash management is the process of managing cash inflows and outflows efficiently. When it comes to personal cash management, it is critical for individuals to balance their liquidity requirements with their financial goals (see appendix).

Effective personal cash management involves creating a budget, forecasting cash flows, monitoring bank balances, and transferring money between financial accounts to maximize returns. This process helps individuals manage financial obligations efficiently, improve financial stability, and increase financial freedom.

Why current personal cash management processes fall short

When we searched for an easy way to manage our personal cash effectively, we found that current cash management processes and tools on the market had the same core problems:

• Complex: Cash management strategies are complex and require individuals to have a deep knowledge of various financial accounts and instruments. Navigating multiple bank accounts, debts, credit cards, and investment options requires significant amounts of effort.

• Manual: Managing money and optimizing returns on cash balances are both manual and challenging. Transferring money between accounts requires tedious calculations and takes several steps to complete.

• Time-consuming: Effective cash management means individuals must move the correct amounts of money between the right financial accounts on time to optimize returns. Money transfers can also take several business days to complete.

• Unclear: People do not have a centralized view of their financial accounts and money movements, making it difficult to regularly track cash flows and manage sensitive information.

No matter their level of financial literacy, individuals still spend significant amounts of time and effort figuring out the amount of cash to move, when to move it, where to move it, and how to move it.

Introducing Motion: an effortless way to manage your cash flows

When we started working on Motion, our goal was to make personal cash management and money movements simple and transparent. We are creating Motion to help individuals optimize their cash flows with minimal effort.

Motion forecasts cash flows, calculates money movements, automates cash transfers, and maximizes returns on account balances, all in one place:

While building Motion, we are focused on solving major gaps we encountered when using existing personal cash management processes:

• Simplicity: Motion will calculate how much cash to move, when to move it, and where to move it. That way, you do not have to do any of the complex cash flow forecasting yourself.

• Ease-of-use: Motion will provide an easy and reliable way to transfer your money based on your cash requirements and financial goals. Simply approve money transfers and trigger one-off movements with a click of a button, in one place. 

• Efficiency: Motion will be easy to set up and start using on day one. Money management and transfers will be quick and seamless experiences.

• Transparency: Motion will give you full visibility into all of your financial accounts in one place. The platform will provide robust trend analysis and reporting tools that will enable you to control your finances.

So how does it work?

Today, Motion is in its minimum viable product (MVP) phase. To use the MVP, you simply have to fill out your cash flows (income and expenses) and a few other parameters…

…then, we will do all of the complex calculations for you. We will instruct you how much cash to move, when to move it, and where to move it, so you can maximize your returns on your money while still meeting liquidity requirements:

By using Motion, you earn an extra $6,725!

What’s next for Motion?

We are in the process of building and launching our unified platform. Our app will forecast your cash flows, calculate your money movements, and automate your cash transfers between all of your accounts. Once available, you simply need to connect your accounts, set your minimum checking account balance, set your desired percentage splits between your various investment accounts, and we will handle the rest. Soon you will be well on your way to effectively managing your finances and achieving financial stability and freedom.

Sign up to join our waitlist for early access to our free MVP. To learn more about Motion, visit us at findmymotion.com.

Appendix

Cash management is the process of managing cash inflows and outflows efficiently. When it comes to personal cash management, it is critical for individuals to balance 1) liquidity requirements with 2) financial goals.

1. Meeting liquidity requirements means having enough cash on hand to meet immediate financial obligations. This involves tracking cash inflows and outflows to ensure that money is available when expenses are due. 

2. Meeting financial goals requires individuals to allocate money towards short and long-term investments. In the cash management process, individuals designate how much money to put towards each type of investment:

1. Short-term investments: Cash needed to meet liquidity requirements can earn risk-free interest before the financial obligation is actually due. This involves transferring money into an interest earning vehicle like a high-yield savings account or money market fund, then making withdrawals to pay expenses on time.

Long-term investments: Cash not needed to meet near-term financial obligations is considered excess cash, which can be invested long-term in riskier assets such as stocks or bonds.